What Happened: Apple was one of several companies that paused or halted spending on X after Elon Musk, owner of the social media platform, agreed with and increased the reach of an antisemitic X post in November 2023.

Apple is once again running ads on the social media platform X, after the company previously stopped all advertising on the website due to the presence of objectionable content on it.

Apple removed its ads from X after Elon Musk backed a series of antisemitic posts from far-right users on the social media platform. Around the same time, a new report found that ads from companies such as Apple were being served on pro-Nazi content on X.

The iPhone maker was one of many advertisers to pause ad spending in 2023 following controversial posts from Elon Musk.

Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform