As the days get longer and the promise of warmer weather looms, Aldi Scotland is gearing up for summer with the launch of an ...

This refreshing, citrusy IPA is brewed with surplus bread, giving it a second life as a sustainable sip. An impressive 4,000 ...

This paper reveals how Aldi, a limited-range deep-discount supermarket from Germany achieved astonishing success in the UK grocery category over ten years by taking a fresh approach to marketing ...

This paper tells the story of how an unusual creative communications strategy helped transform Aldi from retail underdog to fastest growing supermarket chain in the UK, along the way creating the UK's ...

an activation campaign that greatly magnified and accelerated the effect of Aldi's already successful, already IPA-Gold-winning 1 Like Brands campaign. Aldi's prices are low and its goods are mainly ...

Then, in 2016, that growth started slowing down. In a tougher economic climate, Aldi found itself facing new competitive threats. As a result, Aldi's sales value growth dropped from 19.3% in 2015 to ...