Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win" commercial aired during Super Bowl LIX and featured eight female athletes,

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again, this time featuring all-female athletes.

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of tra

Nike's highly anticipated return to the Super Bowl commercial lineup has ignited a heated discussion. The ad, titled "So Win," prominently features WNBA star Caitlin Clark, A'ja

Clark is the NCAA’s all-time leading scorer and has taken the basketball world by storm. Clark’s generational talent has helped bring new interest to women’s basketball at both the college and professional level. She has her own Nike signature shoe in the works, as the Deseret News previously reported.

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the surge in women’s sports.

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started airing a

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part of the rollout of a new ad campaign titled “So Win.”