Despite fears of becoming 'Grandpa Google,' the company is a hit with younger shoppers — thanks to new AI features.

Not everyone wants to wade through product listings all day, so I had Amazon's AI read them aloud. Here's what happened.

With the feature, Amazon is aiming to make shopping on its platform quicker and more convenient. The e-commerce giant has previously introduced AI features to its shopping platform. Amazon’s AI ...

Nova Act is already powering some features in Alexa Plus. Amazon has launched a new AI model, Nova Act, which is designed to perform tasks — like online shopping — in your browser. For now it ...

Amazon recently unveiled a new initiative at its Lab126 unit to build smarter, more flexible warehouse robots. Unlike current models that are designed for a single task, Amazon is looking to use ...

Amazon says that these "AI shopping experts help save time by compiling research and providing product highlights for customers from product pages, reviews and insights." This leads me to an ...

Tech companies such as OpenAI and Google as well as payment services are doubling down on their efforts to get people to use ...

Tap the new 'Hear the highlights' button on a product’s details page to have Amazon's AI shopping experts explain its standout features.

An Amazon spokesperson confirmed the features are being tested in beta with some customers. The shopping tool, called Interests AI, prompts users to describe an interest "using your own words ...

The answer likely lies in Amazon’s growing concern about AI shopping assistants potentially disrupting product discovery and purchase patterns – both of which are critical not only for its ...

Amazon.com AMZN has unveiled its latest AI-powered shopping innovation ... alternatives), Amazon Nova foundation models and enhanced features in Amazon Bedrock, holds promise.